About the role
As Marketing Manager, you will be responsible for the development and implementation of our marketing and campaign strategies ensuring that they support the overall charity vision; providing an online mental health support service.
- Keeping up to date with government policy on refugees
- Developing a new marketing and communications strategy including media and public relations, internal comms, brand marketing, advertising, digital and social media
- Line managing the marketing team of 3 junior staff
- Increasing the charity’s profile with social media influencers and youth support organisations
- Managing the press office, working with other members of the team to deal with press enquiries and develop media relationships.
- Developing and delivering eye catching creative and impactful marketing programmes
- Managing the marketing team budget
- Communicating and presenting to colleagues and trustees to secure support for key marketing projects
- Providing clear briefs to external agencies and freelancers
- Develop key messages to be used across all channels
Skills and Qualifications
- Marketing related Degree or Chartered Institute of Marketing (CIM) qualification
- Three years’ experience managing a marketing team with at least two direct reports
- Excellent communication skills both verbal and written including proofreading, brief writing, copywriting and presentations
- Ability to work under pressure and to tight deadlines
- Knowledge and understanding of analysis tools such as Google Analytics and Adwords.
- Media/advertising experience – planning, negotiation and implementation.
- Experience of both business to consumer and business to business marketing
- Experience of working with young people to deliver digital marketing outcomes
Salary range for Policy and Advocacy adviser, depending on qualifications and experience £32,000 - £38,000.
Evening working may occasionally be needed at marketing launch events.